If you were a bookstore that wanted to reach people in spots where they were likely to be reading, where would you put your promotional products? 100,000 Books, a Russian bookstore, was faced with this exact question, and came up with the obvious answer: near the toilet! Knowing that people using the restrooms in malls, offices, and restaurants don’t come prepared with reading material, the bookstore did everyone a favor. They took excerpts from classic novels like Wuthering Hights and Silent Spring and imprinted the text on the label of custom air fresheners. Since people typically resort to reading anything in sight in…